UD Trucks MEENA and Abu Dhabi importer Al Masaood has recently made a significant achievement in the UA by winning the Abu Dhabi Waste management Project. This victory has come after a highly competitive tender process supervised by Abu Dhabi municipality, Tadweer, and three subcontractors, Averda, Lavajet, and BEEAH, with UD Trucks securing 300, most of them with service agreements, out of the 420 trucks.
The Abu Dhabi Waste Management Project was divided into four lots, covering Abu Dhabi and Al Ain cities, with the primary objective of improving the waste management infrastructure and services in the region. With rapid urbanization and increasing population, waste management became important for environmental care and sustainability. UD Trucks impressed the authorities meeting the highest specifications and standards required for the project and with the most competitive value proposition.
The Quester HDE11 Euro 5 with ESCOT and Croner Euro 5 with Allison gearbox with highest specifications used in the deal.
This victory is significant as historically, the waste management sector in the UAE has been dominated by European brands. UD Trucks' success in winning this project shows that our vehicles can compete with the best in the world and that they are the ideal partner for large-scale infrastructure projects in our region.
Commenting on the project, Mourad Hedna, President of UD Trucks MEENA said "With the successful implementation of this project, UD Trucks is set to establish itself as a leading player in the waste management sector in the UAE and beyond. It is a game changer for UD Trucks in the region. We are definitely growing in all segments and Euro 5 will enable us to take more space from European manufacturers. I would like to thank all functions for the fantastic cross functional collaboration: UD MEENA and Al Masaood teams, S&OP, Logistics, manufacturing, and Engineering, who supported us, because, in the challenging supply and freight situation and the diverse variants of applications, such achievement would not have been possible if it wasn't for the true collaboration with an Extra Mile Mindset."
